Attention Brazil, you’ve been drinking Jose Cuervo tequila all wrong. It’s high time everyone knows that you’re meant to enjoy it ice cold. Duh.

So, we enlisted the help of the band OK Go to perform a series of short ice cold pop-up gigs across Brazil. Then we invented a nifty new music video for them, using a brand new digital technique.

We ended up trending on Twitter in Brazil, we got $11.6m worth of free media exposure, and hit 22.4 million social media users. Not bad for a deliciously icy tequila.